In conclusion, geography plays an important role in determining how we communicate with each other from language barriers to technological availability and even climate conditions! What are the four main types of audiences based on their level of knowledge? Secure .gov websites use HTTPS A lock ( Lock A locked padlock ) or https:// means youve safely connected to the .gov website. Braithwaite, D. O., Foster, E. A., & Bergen, K. M. (2018). Try presenting to a trusted friend or colleague who can call attention to the times you use filler words. The big takeaway here is that when teams embrace cross-pollination, they reap better results both in terms of effectiveness (twice as often rated by executives) but also financially (harnessing diverse ideas leads to more revenue). To cope with change, families need a periodic check on their routines and traditions. When communicating in different cultures, its essential to consider how frankness is perceived there as what may be seen as honest in one culture could come across as rude or disrespectful in another. Lesson Transcript. Updated: Education. Over the years hes learned a lot about the importance of establishing trust, and how leaders win and lose it. David has spent his career helping organizations build trust. Jargon: 1. Now were getting down to the heart of knowing your audience. What are the most important characteristics of an informed audience member? Different cultures have different ways of communicating from body language and facial expressions to gestures. Keeping an eye on your competitors when it comes to all aspects of your business is important to your success. So how can we engage stakeholders and create an open and collaborative business culture? While we address this competency last, its actually one of the most important. Currently mainly works on business consulting and communication with strategic clients. 9 Tips for High-Impact Presentations Across Cultures Impersonal: The sender of the message does not know the receivers Dutton et al (1998). The most important function of the media is to disseminate news to the masses concerning vital occurrences or important information. On the other hand, politeness is all about being respectful and courteous when talking with others. and are unhappy that the staff kitchen only provides tea and not coffee. Saying something like, "Jim, you told me that " will make your audience feel listened to, demonstrate your respect for their words and make them pay closer attention to what you have to say . Option 4. But she soon realized he was exactly right. What. Learn how BCcampus supports open education and how you can access Pressbooks. On the one hand, technology affects communication by making it easier, quicker, and more efficient. Identifying your primary, secondary, and hidden audiences. Nonverbal communication can be especially tricky when navigating different cultural norms. This chapter is an adaptation of Part 1: Foundations in theProfessional Communications OER by the Olds College OER Development Team and is used under a CC-BY 4.0 International license. The media, however, aim to filter the information received and present information in a way which they believe best represents the story. The four types of audiences are high-tech audiences, low-tech audiences, lay audiences and a combination of all of these. This is where problems in communication can develop. As we communicate, we become and change who we are.